Morphe is a small company based out of Southern California that has a physical storefront in Burbank and a large internet presence. They expanded from their original line of makeup brushes and now make eyeshadows, blushes, concealers, etc. Recently they teamed up with Jaclyn Hill (a Makeup Artist from Florida who has a legion of followers on Youtube/Instagram) and created a palette of 28 shadows that are endorsed by Jaclyn Hill herself as her favorites available from Morphe. The palette went up for sale at 3 am EST on January 1, 2015, and sold out within a few days. The palette should be restocked in February but I was lucky enough to snag one when it went on sale. The price was $27.99 + shipping, so I ended up paying $34.80 after using a coupon code (shipping was like $9!), so each shadow breaks down to $1.24. The palette itself is made of thin black plastic and snaps shut. It came in a paper sleeve with Jaclyn’s picture on the back and a message from her.
I was surprised by how big the palette itself is. The shadows are a pretty decent size, especially for the price. It leans warm, with a lot of orange, brown, pink, and shimmery highlight shadows in the top row. There are also some purples and a random green shadow. For the most part, the shadows are really pigmented. All the swatches below were on bare skin, no primer or base, and just one swipe. The 4th row in particular is full of crazy pigment. They blend pretty well, and because the palette was geared toward warmer colors, they all go nicely together. There’s a good mix of matte and shimmer shades, highlight shades, transition colors, and shadows for a “pop” of color. I definitely feel like I got my money’s worth with this palette and while most of the colors aren’t groundbreaking or anything new, they’re good “workhorse” neutrals. I would say about 17 out of the 28 shades are highly pigmented and the shadows feel soft, almost too much so (you can see in some of the swatches that they’re crumbly). If you’re curious about the brand, I would recommend trying to get the palette when it’s back in stock, or even better, just buy some of the single shadows at $2 each and put them in a z palette.
Row 1-The first 4 shades are pretty similar on me and I’m pale (NC20 in MAC and I know my forearm is even more pale than that) but they’re good highlighting shades, shade 6 is a gorgeous dark orange, and 7 is a shimmery rusty orange (it looks tan but it’s not).
Row 2- All shades except for #3 are pigmented, #1 is powdery but a gorgeous color.
Row 3- This was the “dud row” for me, #1 was powdery and a bit too frosty, but #7 was a decent amount of color. Shades #2-#6 required some build up and didn’t impress me at all, to be honest.
Row 4- The shadows in the 4th row are awesome and more than worth the $2 each. Shades 1, 5-7 in the 4th row are “must haves”, imo, perfect for lining, crease, deepening the outer V, etc. The green is gorgeous!
Overall, I’m satisfied for the price. They don’t come close to replacing my beloved Makeup Geek shadows, but they are a good addition to my collection, and I’m glad I purchased the palette. I’ll be working on application tomorrow, so that may change my impressions. I have quite a few eye looks coming so stay tuned!