On a recent ULTA haul with a Christmas gift card, I decided to pick up one of the things on my (permanent and revolving) ULTA wish list. I ended up picking up the IT Cosmetics Tightline Waterproof Lash Length Black Primer. It retails for $24 for 0.118 fl oz of product, which is pretty expensive but is one of only a handful of products that work for giving a tightlining effect without, well, actually tightlining (the others I can think of off the top of my head are the Too Faced 3 in 1 Lash liner and using a tightlining brush from Sigma, the E16, to stamp on cream liner in between your lashes).
So what is tightlining exactly? It’s putting eyeliner (cream, liquid, or powder but cream or liquid tends to work better) in between your lashes so the very tip of your eye lid is colored darker. It gives the illusion of fuller lashes and adds drama to a look without heavy black winged liner. It is also extremely helpful for those of us like me who have hooded eyelids or monolids. We have limited lid space that actually shows and you don’t want to waste it with heavy liner.
I tightline anytime I do my makeup, and admittedly it can be hard to do.
I tried the Too Faced 3 in 1 tool but it was smudgy and smeared easily. I still use it if I’m doing a smoky eye or a grunge-type look where I don’t want clean lines, but not every day. Generally I use my Sigma brush, spray MAC Fix + on it to get it damp and tap it into black eyeshadow. I then hold my eyelashes up and wiggle the brush in between my lashes. Repeat a few times and it helps give definition but still leaves space for my shadow.
But I like gadgets and I had a gift card, so… I sprung for the expensive option.
The IT Cosmetics Tightlining Mascara (what I’m calling it for short) can be bought at ULTA and I think HSN or QVC. It comes in Waterproof and regular formula and is intended to be used as a tightliner, mascara primer, or both + mascara.
So is it worth the price? In my opinion, it depends what you want to use it for, so yes and no. Let’s see why.
It looks like this, and when I opened the box I was surprised at how small the actual mascara is:
The wand is tiny, which it needs to be to get to the base of the lashes by the eye. The formula is on the wet side for mascara but then dries quickly. I’ll let the picture below speak for itself- I took it with no other eye makeup on and 2 coats of the primer on the lash tips and 3 coats on the lash base:
It’s pretty obvious it works well and it tightlines like it’s supposed to, but it doesn’t work well as mascara on its own. It’s a good primer and works really well when layered under my favorite mascara of all time, Benefit’s They’re Real mascara with Clinique Bottom Lash on the bottom lashes.
SO much better! Is it worth the $24? No I don’t think so, unless you have a GC or get it as a present, then yes, get it. If you look at the price vs. what it does, I would say get a good tightlining brush and do it yourself. It DOES tightline and it does work as a primer, but it doesn’t work very well on its own as a mascara.
I’ll finish it up because it does make a difference and I didn’t pay anything out of pocket for it, but I’m not sure I’d repurchase. I’ve only been wearing it for not even 2 days, so after about another week or so of wear, I’ll probably have a more definitive answer, but for right now, it failed to wow me for the price. If it was even, say, $18 I’d repurchase for sure. $24 is just a tiny bit too steep for a) small amount of product and b) only effectively doing 2 out of the 3 things it claims (tightlining, priming, and acting as waterproof mascara).